The move boosts the Finnish holiday group’s southern European portfolio
Finland’s Holiday Club Resorts has acquired five resorts, totalling 241 apartments, on the southern coast of Gran Canaria. In the deal with the Puerto Calma Group, HCR will take on the sales, marketing, property management and customer service at the resorts in Amadores and Puerto Rico.
The move doesn’t just boost HCR’s portfolio, it adds an extra 6,000 owners to Holiday Club Resorts’ existing 42,000-strong membership base.
Commenting on the acquisition, Holiday Club CEO Vesa Tengman said: “This significant acquisition will help us strengthen our position in the international market and our expansion will continue. We were searching for suitable resorts in the Mediterranean and the Canary Islands and these acquisitions meet all our criteria. The Puerto Calma Group, is an established family enterprise with top class apartments and satisfied owners.”
The five resorts – Puerto Calma, Vista Amadores, Sol Amadores, Playa Amadores and Jardin Amadores – are all RCI Gold Crown status.
Each resort enjoys ocean views and the beach at Amadores is regarded as one of the best anywhere in the region, and more might be coming soon…Holiday Club also revealed plans to acquire two other new locations in Southern Europe in the near future, which is good news for its many Finnish members who’ll be able to head south to even more sun-soaked resorts.
Vesa Tengman added that demand for holiday ownership has been on the rise, up 10%, with more and more members keen to have a home-from-home in southern Europe and take advantage of HRC’s flexible exchange weeks.
All the resorts (bar one, which is in Puerto Rico) are at Amadores, a 25-minute drive from the airport.
The Puerto Calma Group is a well known name in the region and the family-run company has a reputation for providing quality accommodation in great locations.
Holiday Club Resorts owns 31 high-quality resorts in Finland, Sweden and Spain and serves 42,000 customers who own a total of 67,000 weeks. The new deal means 6,000 owners from the UK, Europe and Scandinavia will join the Holiday Club family.