With More Snow Forecast at Home, Britons Search Further Afield for Winter Sun

Hottest hot spots include India, Morocco, the Canary Islands, Egypt and Turkey destinations

The ski season may have come early this year, but with plenty of snow at home many Britons looking for a last blast of warm sunshine before next spring are looking for holiday “hot spots” further afield this winter.

According to Experian Hitwise, the leading online competitive intelligence service, it’s India, Morocco, the Canaries, Egypt and Turkey that are among the fastest-moving destinations searched in recent months.

The findings have just been published in Experian Hitwise’s latest UK quarterly travel report which gives an interesting insight into the travel preferences of internet users.

Goa is the fastest climbing destination, while anywhere with “guaranteed sunshine” from October to April also featured high on the list – there was a high number of internet searches for Marrakech, Fuerteventura, Sharm el Sheikh and Gran Canaria.

Overall, Morocco’s "Red City" Marrakech was the fastest moving destination of the year, showing a significant jump in flight-related web searches. Already a favourite of the French and many Americans, and with more hotels and resorts open along the country’s Atlantic and Mediterranean coastlines, Morocco is currently experiencing a tourist boom, partially related to its growing hotel and holiday home market and improved infrastructure and facilities.

Other winners included Egypt’s top coastal resort Sharm el Sheikh, while old favourites the Canary Islands were fast movers, too. Tenerife and Lanzarote both made the top 10 list.

Like Marrakech, Istanbul which was the 2010 European Capital of Culture was a strong performer in city searches as more tourists discover the delights of Turkey’s legendary east-meets-west city.

Robin Goad, Experian Hitwise’s Director of Research commented: "At this time of year we’d usually expect to see spikes in searches for winter sun destinations and ski resorts, but this quarter’s fastest movers have been completely dominated by the winter sun destinations. UK travellers are clearly looking forward to sun rather than snow this winter. Having said that, both Prague and Berlin also featured in the top 10 fastest movers this quarter, both of which are famous for their Christmas markets, so not everyone is looking to escape to the warmer climes this year."