Surge in Russian visitors to the Balearic Islands

With the full-on summer season now just around the corner, a new report reveals that the Balearic islands have seen a surge in Russian holidaymakers, with tourism figures up by more than 23 per cent from 2011.

Statistics released by Mallorca’s Hotel Association showed that a recent drive to encourage Russian holidaymakers to visit the area had paid off.

More than 105,000 Russians visited the Balearics in 2012, with overnight stays soaring by more than 34 per cent.

Between them, Russian tourists spent more than 162.8 million euros on the islands – a 19.7% rise from 2011.

All three of the Balearic’s main airports are now connected to Russia.

Russians have been among the most active timeshare and fractional buyers in recent years, continuing a long love affair with Turkish and Spanish resorts, in particular.

Daniel Chavarria Waschke, Managing Director of Balearics Sotheby’s International Realty, said that he hoped the boom would have a positive effect on property in the area.

He added: “The Balearics are outperforming other Spanish holiday destinations in terms of percentage increase of Russian tourists and the expectation is for this trend to not only continue, but to soar.

“The Balearics are trying to inspire loyalty amongst Russian tourists and doing their best to create an upmarket travel experience. These tourists will surely become homeowners of the future and we’re already seeing increased traffic from both nationalities to our website, and our offices.”

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