British Airways’ famous London 2012 ad campaign encouraged the public not to fly off to foreign shores but to stay at home and support Team GB but now that the Games are over, it seems that many Britons are taking off for their holidays in August before summer ends.
A spokesman for BA said it has experienced a slight increase in late summer bookings this year, “due to many holidaymakers staying at home to support our athletes”.
British Airways has now launched its Go After The Games sale www.britishairways.com. The airline is offering customers who have booked specially discounted luxury Caribbean holidays £100 cash back if Paralympian Shelly Woods wins a gold medal – or £75 for a silver and £50 for a bronze. Shelly competes on 2, 5, 7 and 9 September and the offer ends on 22 August 2012. For details on British Airways Winning Deals (Twitter #BAWinningDeals) click here
Meanwhile, after their stellar performances at London 2012, Team GB’s Olympians have finally been getting away for some much deserved rest and relaxation. The athletes won 65 medals in all, including 29 gold medals, 17 silver and 19 bronze.
British Airways asked many of them in a recent BA poll where they planned to spend their summer holidays. Almost a third (28 per cent) said they were considering a break to Las Vegas to soak up some (guaranteed) sunshine and enjoy the nightlife on The Strip.
Triathlete Helen Jenkins said: “My husband and I Iove Vegas and cannot wait to return. The weather is always great, and there’s always something going on. I’m not surprised it’s popular with the athletes as we’ve all trained so hard for so long – it provides the perfect antidote to get away from it all.”
Closer to home, Spain came in an unofficial second, with 13 per cent of the athletes saying they might be jetting off to Spain and the Balearic Islands, including Ibiza, just in time for the end-of-summer parties at Ibiza’s legendary clubs and chillout beach bars. British sporting hero and gold-medal winning cyclist Bradley Wiggins has already been spotted taking it easy in Mallorca after his spectacular performance at the Olympics.
Only 4% of the athletes in the poll mentioned a skiing or snowboarding holiday. British Airways polled nearly 100 Team GB and Paralympics GB athletes, and the overall top holiday choices were Las Vegas, with Spain second, and Australia, Greece and Thailand all shared third place.