York launches the first ever scented UK travel guide

They say scent makes the memories of a person or place even stronger….well, now the medieval city of York has released the first of its kind guidebook – packed with pictures, information and the scent of the highlights of the city.

The aromas inside the book – called Smell York – include chocolate and afternoon tea, wild moorland, gunpowder (to honour Yorkshire man Guy Fawkes) and even a sulphorous scent of….one of York’s famous ghosts!

12 “York defining” scents were created to tempt visitors to this picturesque part of Britain.  Each scent was chosen to represent a month of the year as well as the city’s main attractions and the new guide encourages visitors not just to stick to the city, but to venture further afield into York’s glorious countryside and moorlands and to explore its heritage.

Yes, there’s even the scent of the wild heather from the North York Moors and the smell of chocolate also made the top 12, in honour of the city’s status as the chocolate capital of the UK.

So who created this one-of-a-kind guide? First, a team of “scent engineers” analysed a range of smells associated with York.  Then, they went about carefully creating the corresponding aromas in a laboratory before they were matched with the photos used in the guide.

The 12 scents for each month of the year symbolise 12 of York’s most iconic sights or historical legacies, including:

1.     York’s Antiquities: a historical whiff of leather, old books, gold, silver, wood and dust

2.     York in full bloom: daffodils, roses and other local blossoms

3.     Afternoon Tea: the scent of British teas, spices and cakes

4.     York’s chocolatiers: a rich whiff of chocolate, butter, sugar and nuts, reminding visitors that York really is the British Capital of Chocolate

5.     Its railway history: coal, steam, engine oil and iron

6.     The countryside:  fresh wild heather from the North York Moors

7.     Gardens of York: the relaxing scent of York and Yorkshire’s lavender gardens

8.     York Racecourse: a day-at-the-races scented with horse hair, hoof oil, grass and fruit punch

9.     Foodie favourite: the smell of mature Yorkshire cheese

10.   Spooky scents: the “fragrance” of sulphur and roses are frequently associated with two of York’s most famous ghosts

11.   Guy Fawkes: the guide’s November pages feature the scent of gunpowder, commemorating the city’s infamous son.

12.   Christmas: festive aromas of smouldering frankincense, fruity mince pies and glowing Advent candles capture the magic of Christmas time in one of Britain’s most beautiful cities.

  1. Matthew Jensen says:

    This is a lovely Idea, holidays are about more than what you see, the sounds and smells are just as important, who would have thought that Florence smelled so bad 🙂 I would like to see this technology used more widely, it would be a great way to sell wine and whisky tours.

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