The “Mediterranean as it once was” gem Croatia is quickly becoming a British holiday favourite, reports RCI Ventures magazine www.rciventures.com, as new statistics reveal that UK visitors to the region are up by a very healthy 24% this year.
Croatia is now the 28th member of the EU and celebrated its new membership on July 1, 2013.
Figures released by the Croatian National Tourist Office (CNTO) show that 299,842 Brits holidayed in Croatia between January-August 2013, marking an increase of 24 per cent on the same period compared to last year.
The peak month of August saw 92,001 British visitors arrive on Croatia’s Adriatic shores, the highest figure since the peak of the 1990s and up 23 per cent on 2012 figures.
In total, 9,131,905 foreign visitors visited Croatia during the first six months of this year, marking a 6% increase on the 8,583,908 for January through August in 2012.
Commenting on the news, Tonko Rilović, UK and Ireland Director of the CNTO, said: “We’ve had a fantastic summer season but there’s still more to do if we’re to reach our record-breaking visitor figure of 500,000 in 1990.
“The UK market is incredibly important to us and to maintain this growth we’re looking to show British visitors that Croatia offers more than just stunning coastline. We plan to promote our historic cities, eight national parks and the packed calendar of music festivals all year round.
“We will also look to strengthen our position as a top short-haul destination in 2014. Our joining the EU this year means it’s even easier to travel to Croatia and at less than two and a half hours from the UK, an affordable family-friendly holiday or an adrenaline-raising active break is much closer than you think.”
Croatia has been in the spotlight this year with various new air routes launching, as well as new festivals, attractions and promotions from tour operators, meaning British travellers and timeshare owners will be able to enjoy even more flexibility and choice when booking a trip to the country.
Factors that are boosting Croatia’s appeal – and accessibility – include Jet2 doubling its Croatia product with more regional flights to Pula from Glasgow, Manchester, Newcastle and Leeds; the Unknown Festival and Terraneo joining Croatia’s growing number of live music festivals; and the opening of the Zagreb Eye Viewpoint, with its stunning panoramic views of the capital which will be a new draw for visitors.