VisitBritain unveils UK Music Map

UK Music and VisitBritain have launched an interactive Great British Music Festivals map as part of the Music is GREAT campaign. The map highlights the venues of more than 500 music festivals all over the country.

Britain is in the midst of a tourist boom, kicked off by the Royal Wedding last spring, leading into the Queen’s Diamond Jubilee and the London Olympics this year. The summer celebrations have no doubt tempted some timeshare owners to holiday at home this year in resort hotspots such as Devon, Cornwall or the Scottish Highlands.

Britain really knows how to do big live music events outdoors, whatever the weather. The Diamond Jubilee Concert at Buckingham Palace on June 4 was watched by millions, Glastonbury is legendary, and another big highlight, Bestival, on the Isle of Wight (6-9 September) will be underway again in a few weeks. UK festivals add around £864 million to the British economy each year and attract a total audience of approximately 7.7 million fans.

A comprehensive economic study of music tourism has revealed that British festivals attract 357,000 international music fans who contribute 18 per cent (£247million) of total music tourist spending.

Jo Dipple, chief executive of UK Music said: “I am thrilled that we could work with Visit Britain on the Great British Music Festivals Map.

“The music industry makes a huge contribution to the economy and tourism, and I am glad this is recognised. The map clearly shows the strength and diversity of the festivals on offer, with all tastes catered for – it is clear to see why people travel from all over the world to enjoy what we offer.

“The live music industry is changing and growing all the time, I am very excited about this change and the effect it is having on our growing industry. We know most visitors and journalists are here for the Olympics this year, and won’t have the time to visit one of our great festivals, but we would love you to come back in 2013,” Dipple added.

From the End of The Road and Reading & Leeds, to T-In the Park and Glastonbury’s world famous Pyramid stage, British Festivals provide a global stage for everyone from international stars to lesser-known bands.

With the spotlight almost permanently on the UK since the Jubilee celebrations earlier this summer, it has been an extraordinarily busy year for VisitBritain. Laurence Bresh, director of marketing at VisitBritain said: “Music is very much part of the British DNA and the fantastic Opening Ceremony of the 2012 Games showed the world the amazing variety of music that we produce here.

“Overseas visitors can come and enjoy all kinds of music at our unrivalled range of year–round festivals, concerts and gigs. From Glastonbury to Glyndebourne we know how to throw some of the biggest music celebrations and how to celebrate a great tune.”
See the interactive music map here http://maps.brandrepublic.com/live/event-map/map.html

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