TripAdvisor has removed the wording "reviews you can trust" from its hotel and resort listings site, which includes the world’s most prestigious hotels and spas and many international timeshare resorts.
A spokesperson said the move is unrelated to an ongoing investigation by the Advertising Standards Authority (the ASA is looking into complaints from thousands of hoteliers that allege TripAdvisor contains misleading and/or bogus reviews).
Britain’s advertising watchdog is also looking into the use of the word "trust" on the site following a complaint from online reputation management company KwikChex that this was a misleading statement.
TripAdvisor said it had changed the slogan "reviews you can trust" to "reviews from our community" as part of the site’s evolution. Spokeswoman Emma O’Boyle said. "The description of TripAdvisor as a trustworthy source of travel advice and information continues to be used in other parts of the site, and by example you’ll still see this wording on the homepage."
TripAdvisor’s Top 5 European Island Escapes this week are: Rhodes, Capri, Santorini, Malta and Ibiza.