TripAdvisor will be supplying hotel guest reviews to Wyndham Hotel Group, it has announced.
The new partnership with Wyndham, the world’s largest hotel company with over 7,200 hotels, means that Wyndham will be displaying TripAdvisor ratings, reviews and opinions on the hotel’s Wyndham Rewards loyalty program site.
The plan is to expand TripAdvisor content to 11 of the Hotel Group’s brands later this year. The partnership will give potential hotel guests more information through personal traveller reviews and feedback, all in one place, on the Wyndham Rewards website. Part of the Wyndham brand is Wyndham Vacation Club which is its timeshare division, one of the best known global brands in the shared ownership industry.
Gareth Gaston, Senior Vice-President of e-commerce at Wyndham Hotel Group, said:"We are delighted to align with TripAdvisor to display reviews and help our guests choose the right hotel for their stay and reduce the need to shop around and read reviews elsewhere. This partnership underscores Wyndham Hotel Group’s commitment to provide the best possible lodging experience, from booking to check out."
Severine Philardeau, Vice-President of Partnerships at TripAdvisor, said: "We couldn’t be happier to announce our partnership with Wyndham Hotel Group, the world’s largest hotel company. This move demonstrates the Company’s desire to embrace traveller feedback and will enable potential guests to make better informed decisions based on traveller insights."
Wyndham is the latest among more than 250 companies who have entered into an agreement to feature TripAdvisor content. Participating brands include hotel chains, Destination Marketing Organizations (DMOs), airlines and online travel agencies, as well as a growing number of businesses and organizations seeking to enhance their offerings with user-generated content.