Spain’s Leading Hotel and Timeshare Group Joins Facebook Deals

Sol Melia now alongside Starbucks, O2 and Yo! Sushi on the social network

Sol Melia is now part of the Facebook Deals platform, a pioneering project by the social network which has launched in Britain, France, Germany, Italy and Spain.

The Spanish hotelier, which runs a highly successful shared ownership division, is moving forward with its 2011 social media strategy to increase its visibility and spread the word online with special offers at its network of hotels.

To access the offers, visitors to Facebook need to register via “Facebook Places” and look for the yellow ticket which shows offers at local stores. Sol Melia is offering discounts of up to 50% at Spanish Meliá, Gran Meliá and ME by Meliá hotels and resorts as well as YHI Spas.

Sol Melia CEO Gabriel Escarrer says, “Social Networking is the new escape, and as a leader in our industry, we must anticipate consumer habits, responding with a strong positioning strategy that allows us to approach to them, listen and deliver what consumers need.”

The hotelier already has more than 40,000 fans in its Facebook group and has been using social networking sites in recent months to promote its products and campaigns, including its 2010 Christmas charity campaign.

The group was founded in 1956 in Palma de Mallorca and has grown into one of the largest hotel and resort brands in the world; it is Spain’s leading hotel name. The brand also has an vacation ownership division, Sol Melia vacation Club, one of the top names in the timeshare industry.

There are over 300 Melia-branded hotels totalling 76,000 rooms in 26 countries on 4 continents under its various brands Gran Meliá, Meliá, ME by Meliá, Innside by Meliá, Tryp by Wyndham, Sol and Paradisus. Its strongest presence in Europe is in Spain, followed by Germany, Croatia and Portugal.

2.3 million members now participate in its loyalty programme and Sol Meliá is the first hotel company in Spain to launch a website for mobile phones, with more than 2.2 million subscribers.

The hotelier is paving the way for sustainable hotel practices and already its efforts have been recognised by UNESCO. In 2009, won the prestigious Prince Felipe Award for Excellence in Tourism.

More information on Sol Melia Vacation Club: www.smvc.com

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