Europe’s original timeshare pioneers Hapimag, who launched the vacation ownership concept in the 1960s, have reported high occupancy rates at their international resorts, with strong demand over the summer.
Destinations such as La Madrague in Provence, Paguera in Mallorca and Hapimag’s newly opened city residence in Dresden, Germany, proved particularly popular this summer and its Swiss resorts are set for a strong season for winter 2011/12.
Hapimag again recorded more than one million overnight stays during the months of July, August and September. The occupancy of all 57 resorts and residences during the summer months remained at aconsistently high level of 87.2 per cent, up slightly on 2010 levels.
In total, Hapimag welcomed over 127,000 people to its facilities this summer (up from120, 000 last year) with an occupancy rate of over 90 per cent during the summer at 28 out of 57 resorts.
However, the highest occupancy rates – just a whisker away from 100 per cent, at 97 per cent – were recorded at La Madrague and Antibes in the south of France, as well as in Bad Neuenahr, Binz and the new Dresden resort (all in Germany), Paguera in Mallorca, and Hapimag’s Italian resort in Cefalù near Palermo in Sicily.
Despite the strong franc, its Swiss resorts and residences were very popular, averaging around 92 per cent occupancy, while demand for Hapimag’s Austrian resorts fell slightly. Bookings for this winter look good, with Saalbach in Austria, Flims in Switzerland and San Agustin in Spain all in demand and most apartments at Hapimag’s Alpine resorts and city residences are already booked for the Christmas and New Year holidays. Hapimag also has residences in many European capitals, an ideal base for some pre-Christmas shopping and sightseeing.
Founded in 1963, Hapimag’s 141,000-plus members enjoy holidays at 57 resorts in 16 countries. This economically and ecologically sustainable way to holiday offers members 5,300 apartments complemented with resort-style facilities. Hapimag employs 1,400 people full time and last year generated an operating income of 172 million euros. For more information about its international resort portfolio, visit www.hapimag.com