Silverpoint appoints Diana Aitchison to role of COO

Leading timeshare holiday specialist Silverpoint Vacations has appointed former RCI executive Diana Aitchison as the company’s chief operating officer.

As an industry veteran, Aitchison will bring over 20 years of experience to the role, which the company hopes will help it to expand further.

Mark Cushway, Silverpoint CEO, welcomed the new appointment, saying: “We are absolutely delighted to welcome Diana to Silverpoint and we are excited about the positive effect she will have on the company’s plans for expansion.

“New and talented employees – from the board of directors through to the backroom administration staff – are vital to Silverpoint’s growth.

“We are keen to hear from anyone who feels they have something to offer this company as we move forward to higher levels of success.”

Aitchison added that she was delighted to be joining the company: “I’m extremely excited about the opportunity and the challenges of working with a company that is moving forward and developing in new areas.”

Aitchison’s new role will include all new project management, as well as the management of Silverpoint Vacations interactions and the overseeing of human resources and accounting and financial processes.

Aitchison added: “I aim to bring my experience in dealing with all sorts of areas to this new role. I

“I learned a lot working for Nexus Leisure and RCI and hopefully my project management skills will stand me in good stead.”

Silverpoint has a busy year lined up, with plans including the opening of multiple new sales centres in Europe. Four are due to open within the next few months, with one opening in Lithuania last month.

About Silverpoint Vacation Club

The Silverpoint Vacation Club is a points-based holiday system that gives its members unrivalled choice, flexibility and quality.

With access to some of the world’s most sought after holiday destinations, and a strong focus on passionate service, the Silverpoint Vacation Club has teamed up with RCI to create the ultimate holiday product.

Taking all the best elements to come out of the vacation ownership industry over the last 35 years, and combining these with innovations stemming from extensive market research and feedback from the company’s 50,000 strong customer base, Silverpoint Vacation Club is THE holiday product for the 21st century.

For more information about Silverpoint’s Vacation Club, please visit



  1. Jim Young says:

    Diana Aitchison Silverpoint; Palm Beach Club Playa de las Americas Tenerife…Silverpoint continue to issue false invoices to TimeShare owners for Maintenance Fees and also refuse to reply to Timeshare owners.
    Court action is now underway against Silverpoint and what happened at the AGM in August 1014. when Timeshare owner’s had they apartments taken from them without permission. So Diana Aitichison what is your reply ? There are hundreds of Timeshare owners waiting to hear from you.

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