RCI Welcomes SkiStar Vacation Club's First Resort at Sälen Sweden

The SkiStar resort properties join 17 more resorts in Sweden which are part of the RCI holiday exchange network

RCI today announced that SkiStar, one of the Nordic region’s strongest hospitality brands, has affiliated two of its resorts – SkiStar Vacation Club Fjällhotell and SkiStar Vacation Club Snötorget – with RCI, the worldwide leader in vacation exchange.

The resorts are located in the popular Swedish ski area of Sälen, which offers some of the country’s best skiing and snowboarding and is best-known for hosting the start of Vasaloppet, the world’s oldest, longest and largest cross-country ski race, which regularly attracts more than 15,000 participants.

Sälen is also home to Experium, Sweden’s newest leisure complex, featuring a number of indoor and outdoor swimming pools including an adventure pool offering indoor surfing and wave effects. Also at Experium are spa and sauna facilities, restaurants, cafés and bars, food court, 3-D cinema, children’s play area, bowling, conference facilities and more.

SkiStar is one of the Nordic region’s largest and most established hospitality brands, and its entry into shared-ownership – sales at the two resorts started in November 2009 – is a major undertaking for the company.

Jonathan Back, managing director, RCI EMEAI, said: “We at RCI are delighted to welcome SkiStar to the RCI network of more than 4,000 resorts and are proud to be associated with a company of this standing.

“SkiStar’s entry into the vacation ownership market is fantastic news for the industry as a whole, as well as for RCI. As an established and high-profile Alpine ski resort brand in Sweden and Norway – with a 41 per cent share of total Scandinavian ski-pass sales, 10 resorts, several ski schools and rental developments – SkiStar brings a quality product, big brand visibility and a high level of consumer loyalty to the business. RCI is proud to be able to help further distinguish SkiStar’s offering.”
SkiStar Vacation Club Fjällhotell is comprised of studio and one-bedroom units with partial kitchens and two-bedroom units with full kitchens, while SkiStar Vacation Club Snötorget is made up of two- and three-bedroom units with full kitchens.

The SkiStar resort properties join 17 more resorts in Sweden which are part of the RCI holiday exchange network, and will add to the exchange company’s extensive portfolio of resorts in ski locations, which currently number more than 250.

“We are very excited to bring our owners the opportunities that RCI offers,” said Mathias Lindström, SkiStar Sales and Marketing Director. “RCI offers our owners access to more than 4,000 terrific vacation resorts around the world.

“SkiStar Vacation Club means people can purchase their favourite weeks in Sälen, but at the same time have the opportunity to exchange for a selection of RCI holidays which could include a sunshine holiday in the Canary Islands, a peaceful lakeside and sauna retreat in Finland or a city break.”

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