The Saint Lucia Tourist Board has unveiled a brand new campaign designed to “Lift Your Senses.”
Showing off all that the exotic Caribbean island has to offer, the new advertisements invite tourists to explore St Lucia using their five senses – sight, taste, hearing, feel and smell.
The island is a strong winter sun timeshare favourite – particularly with American timeshare owners – and it also happens to be the home of one of the most exciting recent fractional developments, Freedom Bay Resort & Spa which has seen excellent sales during the past twelve months.
The new “Lift Your Senses” campaign was created by the award-winning marketing firm ISM and aims to show off all that makes the island special.
Louis Lewis, Director of Tourism for the Saint Lucia Tourist Board, said: “From strategy development through to execution, the ‘Lift Your Senses’ campaign truly captures what sets Saint Lucia apart from other Caribbean destinations in a way that we believe will differentiate our island in an extremely crowded competitive set.”
Headlines tie each of the five senses to the variety of things to do in Saint Lucia, reaching out to all of the island’s key markets – bridal, family, adventure, yachting and others.
St. Lucia’s image as a dream destination is as appealing as ever. Last summer, for example, the developers of Freedom Bay announced the resort had achieved sales of more than five hundred fractional interests—or equal to over one half of its first release.
As reported by Editor George Sell in Fractional Trade, “The eco-luxury resort development, located within a UNESCO World Heritage site at the foot of the Pitons, is offered as both deeded fractional ownership and as outright, whole ownership. Freedom Bay also gives purchasers the opportunity to purchase fractions with cash or via UK Self-Invested Personal Pension Plans (SIPPs).”
Nerdin St. Rose, Vice President of Marketing and Sales for the Saint Lucia Tourist Board, said about the new advertising campaign: “Saint Lucia is such a rich destination of natural beauty, exceptional hospitality and commitment to service
“’Lift Your Senses’ taps a variety of experiences to provide an ideal platform to connect with diverse groups of travelers in each of our target markets.”
The new campaign will begin with online advertising. Print placements in consumer publications and television stations will be rolled out later in the year.