Swiss timeshare specialist Hapimag has announced very positive occupancy rates following a strong summer this year. Many of its resorts were 90% full during the peak summer months, with its Antibes resort in the south of France reporting occupancy levels over 98%.
Total overnight stays numbers on the rise
Despite the strong Swiss franc and Europe’s still difficult economy, there was plenty of demand for accommodation at its European resorts between July and September. The company recorded over 1.1 million overnight stays, showing an average occupancy rate of 88.8 per cent, up from 87.2 per cent the previous year. 31 out of 57 resorts in all reported rates of 90 per cent.
Hapimag’s portfolio extends from northern to southern Europe and it also has a luxury resort in Marrakech – the perfect getaway for winter sun seekers – and the latest regional occupancy figures make for interesting reading.
South of France in strong demand
One of the resorts which scored extremely well was Hapimag’s property in the south of France. Occupancy levels at Hapimag’s Antibes resort achieved an impressive 98.1 per cent, followed by Bowness-on-Windermere in Britain’s beautiful Lake District at 97.9 per cent, while two German destinations Binz and Dresden, and Paguera in Mallorca all recorded 97.8 per cent. Cannero in Italy was not far behind at 97 per cent.
Historically, Hapimag has enjoyed high demand at its Swiss resorts. For Britons, Switzerland may not be the obvious choice for a summer holiday, and although there was a decrease at destinations including Grisons (down 8.4 per cent) and the Bernese Oberland ( down 9.4 per cent), Hapimag’s Swiss resorts are always one of the most popular destinations during Switzerland’s magical ski season.
Summer 2012 figures levelled out at 90.9 per cent overall, 1 per cent down on 2011 figures. Ascona, Hapimag’s most sought-after Swiss resort saw just a marginal drop from 96.8 per cent to 96.5 per cent. Other resorts including Andeer dropped slightly to 92.5 per cent (95.2 per cent in 2011) and Flims achieved 83.8 per cent occupancy overall (down from 86.3 per cent).
Hapimag’s Austrian resorts reaped the benefit of high exchange rates, reaching 80 per cent occupancy, nicely up on last year’s 71.7 per cent. Interestingly, its German resorts fared well, too, up overall to 92.1 per cent (from 89.4 per cent).
Hapimag instead of second homes
Hapimag reports that according to a number of surveys, the rate of owner occupancy of second homes in Switzerland averages out to about six weeks a year – an occupancy rate of approximately 11.5 per cent. By comparison, Hapimag’s Swiss resorts and residences achieved an occupancy rate of 73.3 per cent in 2011, highlighting the fact that rights-of-residence stays are an eco – and economical – way to holiday.
It’s exactly this innovative business model that helps guard against the travel and leisure industry’s nightmare of ‘cold beds’ and Hapimag’s research is backed up by other European surveys. On average, owners who bought second homes abroad in fact spend very little time there – normally around four to six weeks a year, which makes timeshare (and fractional ownership) a practical and cost-effective holiday solution, particularly in light of the economic climate when consumers are reticent about taking out mortgages or taking the risk of purchasing a home abroad in a weak property market.
Winter 2012/2013 Season off to a promising start
Hapimag’s winter bookings for 2012/13 are looking buoyant, too. Its Alpine resorts, especially Saalbach and Flims, are already seeing strong booking numbers for sleigh season overall, particularly Christmas and the New Year.
For those who’d rather spend their winter break enjoying sand and sea rather than snow and ski, Hapimag’s properties in the Canary Islands are the best bet for winter sun. San Agustín (Gran Canaria) and Puerto de la Cruz (Tenerife) are always in demand during northern Europe’s long winter and Paguera (Mallorca), Albufeira (the Algarve), Bodrum (Turkey), Marbella and Antibes are popular “battery rechargers”, too – all easy to reach with plenty of flights servicing northern and southern Europe.
Hapimag’s longer haul destinations include South Africa and Florida while closer to home, its smart Marrakech resort offers a mesmerising mix of exotic culture, boutique hotel chic, palm trees and blue pools. And in addition to everything Marrakech has to offer, both the Sahara and skiing in the Atlas Mountains are within easy reach for those who want to explore further: http://www.hapimag.com/en/morocco.htm
Another guaranteed low season sunshine escape is Mossel Bay Pinnacle Point Beach and Golf Resort in South Africa. This beautiful resort is available to Hapimag members through the company’s agreement with Club Leisure – for more information about the amenities at this stunning destination please visit http://www.hapimag.com/en/mossel-bay-pinnacle-point-beach-and-golf-resort.htm
For further details about Hapimag membership benefits or to view the individual resorts, seewww.hapimag.com
With over 141 000 members, Hapimag boasts some of the top addresses for varied and unforgettable stays in sixteen countries all over Europe, the USA and North Africa (Morocco). Its 57 resorts provide more than 5300 apartments, all of which are situated in some of the world’s most sought-after and beautiful locations.
Accommodations are fitted out to a high standard and members members can take advantage of a number of varied offers and enjoy the exclusive locations of the resorts, and Hapimag’s legendary Swiss quality all year round.
Hapimag first pioneered its unique shared ownership concept for the first time in Europe in the 1960s and the company has gone from strength to strength since then, becoming one of the top and most respected brands in the industry worldwide.
Since 1963, Hapimag has offered its members flexible rights of residence at a range of travel destinations. Today, Hapimag has over 5300 apartments in 57 resorts and residences in 16 countries. All Hapimag properties are financed from shareholders’ equity – and equally importantly, this successful business model has enabled Hapimag to withstand every economic crisis of the last 50 years.
Central to the core of Hapimag’s operations is the one simple idea underlying Hapimag’s business model: joint investment and individual use. By making a one-off payment, members invest in their own quality of life and secure access to a varied lifestyle and quality, individual holiday experiences. The more members invest in membership, the more time they can spend at their Hapimag addresses, offering flexible solutions to suit members’ needs.
Hapimag is on Facebook www.facebook.com/hapimag and videos showcasing a number of Hapimag resorts are available at its own You Tube Channel at www.youtube.com/hapimag