Well over 500,000 people have already tuned in to videos about the ATOL scheme which has been in the news lately, according to figures released by the Civil Aviation Authority.
The CAA’s Pack Peace of Mind consumer campaign has also seen an impressive 60,000 people visit the new website.
The campaign – which also has over 100,000 Twitter followers – was launched on Boxing Day last year and aims to inform tourists of the rights they have when it comes to protecting their holiday.
Research conducted by the CAA suggested that 87% of people would welcome receiving a certificate confirming their financial protection when booking a holiday.
Once ATOL protection was explained to respondents, 74% said they would be more likely to buy an ATOL-protected holiday.
If an ATOL protected travel company ceases trading, the scheme protects customers who have booked holidays with the firm.
The reseach also showed that ATOL awareness stands at 80%, but 49% of people said they were either ‘fairly’ or ‘very’ ill-informed about the protection it offers.
For more information about the ATOL scheme, visit http://www.packpeaceofmind.co.uk/