Marriott to Open Iconic “Skyscraper” New York Hotel

Leading hotelier Marriott International, a household name in the international timeshare market, is building a two-in-one hotel development within a 68-storey property at 1717 Broadway at 54th Street in New York City.

The 230-metre high property will feature a 378-room Courtyard by Marriott hotel, as well as a 261-room Residence Inn by Marriott property. It will be a new build property and should open in late 2013.

The building will be designed by Nobutaka Ashihar, responsible for other Marriott properties including the Courtyard by Marriott Times Square South, and the Marriott Financial Centre Hotel, both also in New York.

Guests who book into the new hotel will be staying in the tallest stand-alone hotel in the city without office or residential space, says Marriott. The building will have one main entrance and lobby area, on 54th street (shared by Residence Inn and Courtyard) with public areas for the Residence Inn on the 3rd floor and for the Courtyard on the 4th floor.

Courtyard rooms will be located on floors six to 32, and Residence Inn rooms on floors 36 to 64. The hotels will share retail space on the ground floor as well as a second floor restaurant, a 5th floor lounge and terrace with views of Broadway on the 5th floor, and guests at both hotels can use a 34th floor fitness centre.

The lobby of the Courtyard, a brand geared more to business travellers, will feature contemporary design and a “GoBoard”, a 55 inch interactive touch screen that gives guests local info and news headlines.

And guests staying at the Residence Inn will get to enjoy the building’s best views of the city and Central Park, as this section will sit on the upper half of the towering building.

Thirty-three hotels have opened in NY in the past year, bringing 5,700 more rooms to the busy city and hotel industry experts expect the project to do well, despite the competition. There are currently around 544 hotels, providing 100,500 rooms in the NY metropolitan area.

Bjorn Hanson, a tourism specialist at New York University, said the Residence Inn and the Courtyard, sharing the new skyscraper building, may be able to reduce its annual operating expenses by over 5% simply by sharing one building, and combining management, admin, housekeeping and marketing staff. He added that because of its height, the new project will be “the equivalent of numerous billboards without the expense.”

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