With Valentine’s Day just hours away, you’d think most online getaway searches would be for a romantic break for two…
…but leading timeshare holiday exchange organisation RCI® reports that a surprising number of travellers are not looking to escape for a cosy couples break.
The company has analysed data from RCI® subscribing members searching for a vacation during the peak Valentine’s week travel period, looking at over 750,000 searches – and the results make for interesting reading!
Instead, group travel was one of the biggest searches, with a mere 4.6 % searching for accommodation just for two. A whopping 75 % searched for a unit with two or more bedrooms – more space, more privacy and more like “home from home” for family and friends, which is one of the reasons timeshares are so popular. (Due to the fact that the accommodation tends to be a lot – often two or three times more – spacious than a regular hotel room).
And what about those much-loved, four-legged family members? Pet friendly resort, cottage or apartment searches totalled 8 % of all searches for Valentine’s week getaways.
Skiing, interestingly, was the most popular holiday “style” search, with more than 67 % looking for a snow and sun resort before the slopes give way to carpets of spring wildflowers, while beach holidays came in second (perhaps a bit of a surprise, considering February is a tough month to get through?) with nearly 1 in 5 looking for a beach resort.
Major “winter sun destinations” close to the US and UK were popular, with Playa del Carmen and the Riviera Maya areas of Mexico taking the top spot (13.4 %). Followed closely by Orlando, Florida (11.6 %); British timeshare favourite Tenerife, Spain (7.3 %); Cancun, Mexico (5.9 %); and Hilton Head, South Carolina (5.8 %).
For more information, visit RCI.com.
RCI data was pulled from RCI members using their RCI Weeks® accounts searching for Valentine’s Day Week arrival dates. Data was pulled from those who conducted searches by December 31, 2014.