One of Europe’s leading vacation ownership specialists is celebrating its ten-year anniversary.
The award-winning Azure Malta timeshare vacation club was established on the island in 2003 as part of a joint venture between Island Hotels Group Holdings PLC and Silverpoint Group Holdings.
Since then the resort has welcomed royalty and celebrities, including the Queen, La Toya Jackson, Moby, Bob Geldof, Gary Neville, Enriquez Iglesias and more.
The firm started with just 26 staff, but now employs a 133-strong team and has a membership base of more than 6,000 families from across Europe, Asia, and America.
Highlights include record membership applications of £24.5 million in 2008, the launch of the Heavenly Collection Suites in 2011 and the week when 50 Members of State and Her Majesty the Queen of England were guests at the resort in 2005.
Perry Newton, Azure project director, said: “Since our inception, the company’s vision has been to be a market leader in our industry with focus on a hands on, ‘yes we can’ approach.
“At the core of our vision was the importance of building long-term relationships with our clients and delivering innovative and effective marketing communications to entice people to try out our portfolio of lifestyle products.
“It’s been exciting to see how far we have come and we’re excited to continue our growth over the next decade.”
Company bosses reveal that, over the next decade, Azure is committed to expanding online.
Sarah Mazzone, Azure e-commerce specialist, said: “In the past two years, Azure’s focus has been to strengthen their online presence via social media and the main website www.azuremalta.com to accommodate client requests in this fast growing vacation industry.
“A mobile marketing solution and a direct booking facility via our new website dashboard are just two examples of our next project, two ways that Azure will be able to better service the needs of our clients in years to come.”
Fore more information about timeshare ownership and the Azure lifestyle, please visit www.azure.com.mt