There are encouraging signs for Australia’s hotel and holiday industry this month, with the news that investment in the tourism industry “down under” has grown 22 per cent in the past year, according to a new report by Tourism Research Australia.
The country has seen significant investment poured into its tourism infrastructure recently and now figures by the TRA 2013 Tourism Investment Monitor suggest that it stood at $44.1 billion in 2012. This good news could well have a positive knock on effect on Australia’s already burgeoning timeshare industry as well.
Dr Leo Jago, Chief Economist and General Manager of TRA, said: “We’ve seen continuing growth in the tourism investment pipeline over the last 12 months, with an additional $7.9 billion in the pipeline in 2012.
“Investment in new aviation fleets by our leading airlines continues to dominate the growth in tourism investment.”
The TRA report draws on data sources from the Deloitte Access Economics Investment Monitor, property data from Jones Lang LaSalle Hotels, and the STR Global Asia Pacific Pipeline database.
However, Dr Jago warned that the investment needed to be “better balanced” with additional investments in airports, accommodation and arts and recreation.
Key findings from the report included:
• The tourism investment pipeline is estimated to have been $44.1 billion in 2012, up by 22 per cent on 2011.
• The 2012 pipeline consisted of $5.6 billion in accommodation investment, $22.5 billion in new aircraft investment, $6.4 billion in airport infrastructure investment and $9.6 billion in arts and recreation services investment.
• 25 hotel and resort major asset transfers were recorded in 2012 at a total value of $1.4 billion – the highest value since the Global Financial Crisis.
• If the $5.6 billion invested in the accommodation pipeline is realised, this will provide an additional 9,760 rooms to meet growing accommodation demand.
Timeshare in Australia
The official body for timeshare in Australia is the Australian Timeshare and Holiday Ownership Council, ATHOC www.athoc.com.au.
ATHOC is a not-for-profit industry body established in 1994 to represent all interests involved in the Australian timeshare industry, and to work toward national industry best practice.
It operates nationally with an elected board representing a range of membership categories covering resorts, timeshare owners, developers and promoters, marketers, exchange companies and organisations providing professional advice to the timeshare industry.
On behalf of all Members, the board works closely with members, advocates, and with administrative and regulatory bodies throughout Australia to achieve the vision and mission of ATHOC.
To continually foster a high standard of ethics and adherence to industry best practice amongst Members, all Members are required to abide to a Code of Ethics and a Code of Practice
- Foster a high standard of ethics and adherence to industry best practice amongst our Members and to maintain good standing with all stakeholders.
- Continually promote the benefits of the industry and to protect the goodwill of Members and consumers.
- Assist all Members to achieve growth and profitability in an ever-changing business environment.
ATHOC’s annual Gold Sponsors include some of the biggest names in the hotel, holiday and vacation exchange industries. The sponsors are Accor Vacation Club, Classic Holidays, DAE Live (exchange), HWC, ICE, Interval International, RCI, One step Further, The Holiday Club Pacific and Wyndham Vaacation Resorts.