ICE has acquired another cruise company, Ideal Cruising, as part of its ongoing expansion plans. It bought the company from Lowcosttravelgroup for an undisclosed sum.
Warren Joy, CEO Ice Europe, said: “We are delighted to be acquiring the Ideal Cruising brand and look forward to developing and growing the business through our proven e-commerce sales and marketing platform that will allow us to introduce more cruise holiday options to Ideal’s customer base.”
Lowcosttravelgroup CEO Paul Evans, commented: “This deal is part of our broader restructuring programme to rationalise and simplify our business and to focus on our core hotels and holidays business across Europe that is growing very nicely.”
Just months ago, ICE acquired 1st4cruising.com and Voyana.com in March, after their parent company Total Travel Leisure Holdings ceased trading.
Ideal Cruising is the latest addition to ICE’s rapidly growing cruise retail operations in Europe. In April, ICE also acquired the database of WeCruise and ICE has been hiring new staff for 100 sales positions recently to keep up with its expansion.
Commenting on the acquisition of 1st4cruising.com and Voyana recently, Warren Joy said: “Everything will look and feel the same and we aim to provide a seamless transition for both existing customers and cruise suppliers, many of whom have enjoyed excellent, long-standing relationships with ICE.
“1st4cruising.com and Voyana.com drive sales of around £15million per annum with a loyal customer base. We will be able to service these clients using our proven customer relationship management systems and introduce them to a wider range of holiday options through our established loyalty reward schemes.”
1st4cruising.com has approximately 100,000 clients while its sister brand Voyana has been specialising in luxury cruises for 25 years.
About ICE Gallery
ICE is a member of the Resort Development Organisation, the trade association for vacation ownership in Europe www.RDO.org.
ICE’s e-commerce platform provides travel specialists with access to over 25,000 cruise departures at the guaranteed lowest rates.
Recognized as one of the top five cruise distributors globally, ICE enjoys strategic business relationships with all major cruise lines and provides unique cruise product offerings, extraordinary pricing, powerful marketing and yield tools, as well as instant online reservations, cabin assignments and payment capabilities.
The “open architecture” of ICE’s cruise booking platform provides the opportunity to add new cruise lines, marketing content and business rules as required by its business partners.
ICE provides unique benefits and fulfillment services for all major cruise lines as well as luxury, specialty and international lines, including:
• AIDA Cruises
• AMA Waterways
• Azamara Club Cruises
• Captain Cook Cruises
• Carnival Cruise Lines
• Celebrity Cruises
• Companie du Ponant Yacht Cruises
• Costa Cruises
• Cruise & Maritime Voyages
• Crystal Cruises
• Cunard Line
• Disney Cruise Line
• Discover Egypt
• Forever Resorts Houseboats
• Fred Olsen Cruise Lines
• Great American Steamboat Company
• Hebridean Island Cruises
• Holland America Line
• MSC Cruises
• Institute for Shipboard Education (Semester at Sea)
• Norwegian Cruise Line
• Oceania Cruises
• Orion Expedition Cruises
• P&O Cruises
• Paul Gauguin Cruises
• Princess Cruises
• Regent Seven Seas Cruises
• Royal Caribbean Cruise Lines
• Seabourn Cruise Line
• Sea Dream Yacht Club
• Silversea Cruises
• Star Clippers
• Star Cruises
• Swan Hellenic
• Uniworld Boutique River Cruise Collection
• Viking River Cruises
• Voyages of Discovery
For Timeshare Owners
Its Platinum Awards Member Benefits programme was developed exclusively for timeshare owners. The programme offers members substantial savings on resort and hotel vacations, cruises and includes perks for friends and families. For more information www.myplatinumrewards.co.uk (UK) or www.myplatinumrewards.com (USA).
ICE’s global business partners include RCI, Hilton, Marriott Vacation Club, Singapore Airlines, Carnival Cruises, Royal Caribbean International, SFX Preferred Resorts, GoCompare.com and American Express. For the full listings, please seewww.iceenterprise.com/alliances
ICE Gallery Private Resort & Cruise Club www.icegallery.com