ICE relaunches Gill's brand as Gill’s Holidays

As part of its ongoing expansion, International Cruise and Excursions Europe (ICE) is relaunching the popular Gill’s Cruise brand after the UK cruise agency got into difficulties last year.

Gill’s Cruise Centre – which until last summer was one of the UK’s largest cruise agencies -collapsed in July 2011 at a cost of several million pounds to cruise lines. Now, ICE says it plans to continue the good name Gill’s brand had built up over the years by offering a range of holidays and cruises under the new name of Gill’s Holidays.

Warren Joy, senior vice president of ICE Europe, said: "The Gill’s name, which was trusted to supply great value family cruise holidays for over 25 years, will be resurrected under the new brand of Gill’s Holidays, with a focus on offering UK customers a broad range of holiday and cruise destinations worldwide.

“The name was one of the longest established most recognisable and trusted brands in the cruise sector, enjoying a strong following from consumers and the support of the cruise industry before it ran into financial difficulties."

He added: “We plan to introduce Gill’s customers to a much broader range of holiday options through our established membership rewards and loyalty schemes as well as offering a comprehensive range of cruising experiences through Gill’s Holidays.

“This latest development complements our recent investments in the UK and will enable ICE to continue to profitably expand our leisure cruise and holiday business in the UK going forward."

ICE is one of the leading names in the cruise industry and the company is a member of the Resort Development Organisation www.RDO.org.

ICE recently acquired Ideal Cruising from Lowcost Travel Group and also acquired 1st4cruising.com and Voyana.com in March after their parent company Total Travel Leisure Holdings folded.

ICE’s e-commerce platform provides travel specialists with access to over 25,000 cruise departures at the guaranteed lowest rates.
Recognized as one of the top five cruise distributors globally, ICE works with numerous major cruise lines including:

• AIDA Cruises

• AMA Waterways

• Azamara Club Cruises

•Captain Cook Cruises

• Carnival Cruise Lines

• Celebrity Cruises

• Companie du Ponant Yacht Cruises

• Costa Cruises

• Cruise & Maritime Voyages

• Crystal Cruises

• Cunard Line

• Disney Cruise Line

• Discover Egypt

• FantaSea

• Forever Resorts Houseboats

• Fred Olsen Cruise Lines

• Great American Steamboat Company

• Hebridean Island Cruises

• Holland America Line

• Hurtigruten • MSC Cruises

• Iberocruceros

• Institute for Shipboard Education (Semester at Sea)

• Norwegian Cruise Line

• Oceania Cruises

• Orion Expedition Cruises

• P&O Cruises

• Paul Gauguin Cruises

• Princess Cruises

• Regent Seven Seas Cruises

• Royal Caribbean Cruise Lines

• Seabourn Cruise Line

• Sea Dream Yacht Club

• Silversea Cruises

• Star Clippers

• Star Cruises

• Swan Hellenic

• Uniworld Boutique River Cruise Collection

• Viking River Cruises

• Voyages of Discovery

ICE developed its Platinum Awards Member Benefits programme exclusively for timeshare owners who can benefit from significant savings on resort and hotel vacations, cruises and includes perks for friends and families. Please see: www.myplatinumrewards.co.uk (UK) or www.myplatinumrewards.com (USA).

ICE’s global business partners include RCI, Hilton, Marriott Vacation Club, Singapore Airlines, Carnival Cruises, Royal Caribbean International, SFX Preferred Resorts, GoCompare.com and American Express. For the full listings, please see www.iceenterprise.com/alliances

For more information please visit the ICE Gallery Private Resort & Cruise Club website at www.icegallery.com

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