Outlander fans set to be charmed by Visit Scotland’s new travel campaign

Scotland’s most famous landmarks spotlighted in new interactive map

With hit US TV show Outlander now airing on UK shores, fans of the bestselling books can now follow in the footsteps of Jamie and Claire, thanks to a new campaign from VisitScotland.

A brand new interactive map highlights real locations featured in Diana Gabaldon’s first two Outlander novels, as well as numerous visitor attractions and historical sites that have a strong connection to the Scotland-set literary phenomenon.

The map and accompanying travellers’ itinerary have been launched at visitscotland.com/outlander as part of the nationalScotland: The Land That Inspired Outlander campaign.

So if you’ve been mulling over the idea of a timeshare break in the Highlands, you’ll find lots of historical and literary inspiration on the new map and you can watch the stars talking about Outlander at the red carpet premiere here: www.visitscotland.com/about/arts-culture/outlander/

Locations featured include the Palace of Holyrood House and the Royal Mile in Edinburgh, where protagonists Claire Randalland Jamie Fraser meet with Bonnie Prince Charlie.

Other highlights include Urquhart Castle and Loch Ness, where the characters go in search of the loch’s most famous resident, and Fort William, which also plays a key role in Gabaldon’s novels.

Mike Cantlay, chairman of VisitScotland, said: “Our new map and itinerary is the perfect way for fans of the Outlander books to follow in the footsteps of Jamie and Claire and this interest will only intensify with the release of the television series.

“As well as highlighting real locations that feature in the books, our map and itinerary also reveal the best places for visitors to trace their ancestry, learn about the Jacobite Uprising, and discover the real Scotland – the land that inspired Outlander.”

Lorna Ewan, head of visitor experience at Historic Scotland, added: “The Outlander books feature a number of iconic landmarks in Scotland, while many of the fictional locations were inspired by real places.

“Outlander paints a vivid picture of many locations in Scotland and I am delighted that some of our most outstanding sites have provided inspiration for a story which has captured the imaginations of readers around the world.”

A number of Outlander tours already operate in Scotland, with Edinburgh-based Rabbie’s Small Group Tours set to launch its Blazing the Jamie and Claire Trail in October.

Outlander follows the story of Claire Randall, a married English combat nurse from 1945 who, while on her honeymoon in Inverness, is mysteriously swept back in time to the 18th-century Scottish Highlands. There she meets Jamie, a chivalrous young warrior, with whom she becomes romantically entwined…and the rest is the stuff the best romantic historical novels are made of…

Find out more about the new Outlander Scotland project here


…and explore the interactive map at:


Follow VisitScotland at @Visitscotland

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