Manuel Onieva, the mayor of Calvia, which includes the Magaluf region of Mallorca as well as five other popular Brit-frequented resorts, has passed a new law to help control excessive drinking and disruptive behaviour.
The new law comes a week after an incident in Magaluf involving an 18-year old girl and twenty men which was filmed and went viral on social media and is now being investigated by the police.
Magaluf – dubbed shagaluf by locals – is well known for its wild parties and heavy drinking but this shocking video has prompted authorites to address the problem and start to clean up Magaluf’s reputation.
Announcing the legislation this week, Manuel Onieva, the mayor of the Calvià region spoke of his “total rejection and anger at the activities which were carried out in a video which is currently on the social media circuit.”
“This week I have passed a law giving us tighter control over the operation of pub crawl organisers and we are the first municipality resort to implement a law such as this,” he said.
“The law will come into effect this month and companies operating pub crawls in Calvià now have to apply for a licence through the town hall. They have to prove their responsibility and show that they have the appropriate civil insurances in place.”
One of the new rules is that pub crawl guides must now wear an identifiable jacket so they can monitored and seen by local police.
And the size of pub crawl groups has been cut, too – down to a maximum limit of 50 people. Any operators found to exceed the new limits will be subject to a fine. Group sizes have been as big as 200 British tourists at one time, including teenagers celebrating the end of their A-levels..
Despite the new clampdown, there is considerable sentiment that the new measures fall somewhat short. The Socialist opposition party says it believes that ALL pub crawls should be banned outright.
“Something needs to be done about Magaluf,” said Jason Moore, editor of English language newspaper the Majorca Daily Bulletin.
“Even the local bar owners are saying they want pub crawls outlawed – having large groups suddenly turn up scares off the regular customers and they don’t make much money out of them either.”
Carnage Magaluf, the company that filmed the shocking video, is one of many companies offering bar crawls in Magaluf.
The tawdry reputation is doing no favours for the four and five star resorts nearby, so Calvià town hall has been working to change the perception of the region.
“It is such a shame that an irresponsible act by one rogue operator is threatening to undo our hard work,” said Onieva. “Our commitment to promote our beautiful region to the UK remains as strong as ever.”