63% of Britons planning holiday abroad in 2014, despite UK’s sizzling summer


Interesting stats from the World Travel Market this month, who recently polled Britons about their holiday plans next year.


Despite the soaring temperatures and sizzling sun which saw us bask across the UK this summer, almost two-thirds of the country’s holidaymakers told WTM it won’t make them more likely to enjoy a staycation.


The latest research, from World Travel Market, saw a massive 63 per cent of those polled say the hot weather will not see them holiday on these shores in 2014.

However, three out of ten holidaymakers did say that the good weather meant they were more likely to holiday in the UK next year. Of these, 15 per cent stated that they were ‘much more likely’ to book a staycation, while a further 15 per cent said they were ‘a little more likely’.


Simon Press, director at Reed Travel Exhibitions, said: “After several soggy summers, our domestic travel trade was undoubtedly boosted by this summer’s heatwave.


“UK residents made 7.73m visits abroad in August 2013, up eight per cent year-on-year, according to the Office for National Statistics, demonstrating the desire of Brits to go overseas to top up their tans.


“However, World Travel Market’s findings show UK holidaymakers are not ignoring the tourism hotspots in the UK, by appearing to have two summer holidays – one overseas and one at home.”


The holidaymakers’ survey echoed the findings of another WTM poll, which suggested that London and the rest of the UK are the most-visited short break destinations.


The research also revealed that the London 2012 Olympic games resulted in 52 per cent of respondents increasing capacity for London and 48 per cent for the UK.


However, Air Passenger Duty for long-haul travel is set to increase in April next year.


This has led to 71 per cent of experts predicting a negative impact on outbound tourism from the UK, with 19 per cent saying fewer holidays will be taken, so it will be interesting to see how next year’s UK and overseas tourism figures actually pan out.


Timeshare favourites for 2013 included Spain, France, Greece, Turkey and US destinations such as Florida and California, while golf breaks in Marbella, Scotland and Ireland are still as popular as ever. Meanwhile, Morocco’s tourist board recently announced plans to promote its expanding golf offering, with a number of new luxury golf hotels in the pipeline due to open their doors in the next 3-4 years.



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