Britons to spend £40 billion on holidays this year alone

Holiday-loving Brits spend £40 billion each year on travelling with the average person spending in excess of £1,000 on breaks each year, a new survey reveals.

A study by cruise travel agency www.bonvoyage.co.uk reveals that a typical Briton shells out £1,024 on holidays in the average year – further proof of how holidays may be viewed as more of a “necessity” and less of a luxury for many British families.

The report polled 1,367 people from across the UK, and also showed that 62 per cent of respondents had travelled in the last year. Those polled also admitted that the most expensive holiday cost is ‘transport,’ with 38 per cent of the vote.

34 per cent of respondents stated that they spent the majority of their money on food and drinks, although just a fifth believed that their accommodation was usually one of the largest costs.

Steph Curtin, Cruise Development Manager of BonVoyage.co.uk, said:

“Holidays are quite often one of the only times of the year that you can make the most of your hard work and fully enjoy your money by spending it on what you love”.

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The Timeshare Holiday Model

One big advantage of timeshare ownership is the fact that holidays are paid for upfront, so timeshare-owning families are not subjected to last minute hotel rate hikes or unexpected price fluctuations.

In addition, holidaying in self-catering timeshare accommodation means families can really save on the cost of having to eat out all the time  during their week away – another plus.

Recent studies by Bournemouth University’s School of Tourism also show that timeshare is now becoming a holiday model that appeals more and more to a significantly younger generation of buyers, for whom short to medium term ownership terms and flexibility are both key factors when it comes to deciding to buy a timeshare product.

Final year students at Bournemouth University’s School of Tourism undertook their own research recently when they visited timeshare resorts in Britain and the Canary Islands.  The students talked to timeshare owners, and conducted third party research to better understand the needs of younger potential timeshare buyers in the 30 to 40 age group) who are an important demographic for the industry.

The students also had the chance to meet with key industry experts and analyse the media’s view of timeshare, past and present.

The School of Tourism survey recommended six strategies for reaching younger families for whom timeshare would be a great fit – these included using social media, introducing shorter term products, developing the fractional ownership concept, and most importantly, raising the public – and media’s – awareness of timeshare and all the benefits that this innovative holiday model can offer.

Read more about the Bournemouth University timeshare research project here:.

http://www.rdo.org/archived-articles/bournemouth-university-research/

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