BA Launches Buy-before-you-Fly Duty Free Service

If you’re flying long haul to a sun-soaked timeshare destination over the holidays with British Airways, you’ll be pleased to know the airline has teamed up with a duty free store to allow passengers to enjoy a ‘buy before you fly’ service.

 

BA’s long-haul passengers can now pre-order duty free products at www.highlifeshop.com and have them delivered right to their seat.

 

Gifts available include selected clothing items, souvenirs, beauty products, children’s toys, cigarettes, confectionery, fragrances, gadgets, gifts, jewellery, alcohol, sunglasses and watches.

 

Peter O’Shea, BA on-board retail executive, said: “Our new pre-order service is a convenient and hassle-free way for customers to choose from a wide range of top brands, travel exclusives and tax-free purchases. It also means less to carry in their luggage.”

 

Last week, BA also introduced Avios discounts on short-haul flights.

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