ARDA, the American Resort Development Association, pinpoints five reasons consumers decide to buy timeshare, and they’re a useful starting point for those considering shared ownership as a long term lifestyle.
Overall, ARDA highlights five key trains of timeshare timeshare ownership that differentiate it from conventional, one-off holidays:
• Value. The typical hotel holiday can cost considerably more – hotel rooms, unlike self-catering apartments, are not equipped for food preparation or sleeping extra family members or friends (e.g. the convenience of a pull-out sofabed) and the cost of eating out during a week or fortnight can really stack up.
• Quality. The choice of timeshare resorts around the world is immense – from ski chalets to safari experiences, beach resorts and even cruises and canal holidays. Most resorts have a hotel, sporting amenities and onsite dining.
• Familiarity. It’s all about the comforts of home – timeshare units typically feature two bedrooms, two bathrooms, a living room and a full-sized, fully-equipped kitchen, a timeshare resort provides both the comforts of home along with the amenities you’d expect at resort destinations, making it a great way to holiday if you have young children or are bringing family and friends.
• Convenience. Being able to return to your favourite resort or book the same quality at another location, you can expect the same standards of accommodation, facilities and service when holidaying with a large developer/operator such as Marriott, Hilton, Disney, Wyndham or Club La Costa. You can also exchange your week for another somewhere else when you feel like a change through RCI or Interval International and The Registry Collection has a superb choice of luxury properties in top class destinations.
• Lifestyle. Because timeshare is paid for upfront, timeshare owners benefit during a downturn as this year’s holiday has already been paid for. Timeshare owners often mention that one of the things they like most about holidaying at a resort with a club feel to it, is seeing familiar faces and friends each year.
Howard Nusbaum, CEO and president of ARDA, explains: "If you’re the kind of vacationer who is happy spending a week at Grandma’s house or taking short trips to the local lake, timeshare vacations may not be right for you. But for people that put a priority on regular getaways, the value of a timeshare is unmatched."
Nusbaum also hinted that timeshare represents an invaluable opportunity for the hotel operator.
A recent survey,State of the Vacation Timeshare Industry: United States Study 2011 http://www.arda.org/arda/aif-foundation/default.aspx?id=1247&libID=1267 conducted by Ernst & Young revealed timeshare is revelling in a satisfaction rate of 85 percent, with occupancy rates trending ahead of hotels by over 20 percent.